MySmile

LocalAway software and API integration allowed MySmile to scale their creator program while reducing manual workload and increasing campaign output.

The Challenge

MySmile's existing creator workflow was manual and fragmented. Managing hundreds of creator relationships across recruitment, negotiation, content approval, and performance tracking required a large team and significant time investment — limiting how fast they could launch new campaigns.

What Changed with LocalAway

By connecting their creator program to LocalAway, MySmile centralised every step of the campaign lifecycle into a single platform. Briefs were created in minutes, outreach was automated, and content was reviewed and approved without back-and-forth email chains.

With clearer campaign briefs, structured creator pipelines, and better analytics visibility, MySmile grew performance without increasing headcount. Their top 20 creators alone generated $1M in revenue, and a new product line captured 50% of total sales — entirely driven by creator content.

Results